Introduction
Sara Davies has become one of the most influential and inspiring entrepreneurs in the UK. Known for her creative vision, sharp business instincts, and dynamic television presence, she has built a global crafting empire, earned prestigious honours, and become a household name. In this comprehensive analysis, we explore Sara Davies’ net worth, her major income streams, business ventures, and the financial milestones that built her remarkable success.
Who Is Sara Davies?
Sara Davies is a British entrepreneur, investor, TV personality, and bestselling author. She founded Crafter’s Companion, one of the world’s leading crafting supply companies, at just 21 years old while studying at university. Over the years, she has expanded from crafting innovator to powerful media figure, serving as a Dragon on BBC’s Dragons’ Den, competing on Strictly Come Dancing, and launching multiple business collaborations.
Her influence extends far beyond crafting—she is celebrated as a champion of entrepreneurship, creativity, and business leadership worldwide.
What Is Sara Davies’ Net Worth?
Sara Davies’ net worth is estimated at £37 million, built through her multi-million-pound company, media work, brand partnerships, and investment portfolio. Her wealth reflects nearly two decades of entrepreneurship, strategic leadership, and global expansion.
This figure combines the value of her company holdings, product royalties, TV contracts, book sales, and external business investments.
The Rise of Crafter’s Companion: The Foundation of Her Fortune
A Dorm Room Idea That Became a Global Brand
Sara Davies created Crafter’s Companion in 2005 while studying at the University of York. Her first major invention, The Enveloper, was an innovative crafting tool that quickly became a bestseller on TV shopping channels.
The company rapidly expanded into:
- Crafting tools and machines
- Cutting dies and embossing folders
- Cardmaking and scrapbooking supplies
- Storage solutions and digital products
- Crafting education and online platforms
Today, Crafter’s Companion reaches customers in over 40 countries, employs hundreds of staff, and continues to be a market leader in the crafting industry.
Income Streams That Shape Sara Davies’ Net Worth
Sara Davies has built a diversified portfolio of earnings. Below are the biggest contributors to her wealth:
1. Crafter’s Companion (Primary Income Source)
The company generates multi-million-pound annual revenues through international sales, retail partnerships, and TV shopping channels. As the founder and key shareholder, Sara benefits directly from its success.
2. Dragons’ Den Investments
Since joining Dragons’ Den as the youngest-ever female Dragon, Sara has invested in a wide range of businesses in:
- Beauty and wellness
- Consumer products
- Technology
- Sustainable solutions
- Fashion and accessories
Her strategic investments continue to grow her personal wealth.
3. Television & Media Earnings
Sara has appeared on several high-profile programmes, including:
- BBC’s Dragons’ Den
- Strictly Come Dancing
- Entertainment and lifestyle guest appearances
These roles bring lucrative contracts and boost her public profile.
4. Books & Publishing
Her book, “We Can All Make It,” became a bestseller and added significantly to her income. She is also a highly requested speaker at business events, mentoring conferences, and women’s leadership platforms.
5. Brand Partnerships & Endorsements
Sara Davies Net Worth in business and crafting has opened doors to corporate collaborations, ambassador roles, and strategic partnerships. These additions substantially increase her overall wealth.
Major Financial Milestones in Sara Davies’ Career
Building a Multi-Million-Pound Enterprise
From its first product launch to its global footprint today, Crafter’s Companion has been the single most defining financial milestone of Sara’s career.
Becoming a Dragon on BBC’s Dragons’ Den
This milestone elevated her into a high-profile business figure and expanded her influence across industries.
Receiving an MBE
Sara was awarded an MBE (Member of the Order of the British Empire) for services to the economy. This honour boosted her credibility and solidified her legacy.
Expanding Into Global Brand Leadership
Her recent executive roles and brand partnerships show her shift from crafting entrepreneur to international business voice.
Challenges & Resilience in Her Business Journey
Even with extraordinary success, Sara has navigated complex business challenges, including economic downturns, industry shifts, and internal company restructuring. Her ability to step back into leadership when needed demonstrates her deep dedication to her brand and long-term strategic vision.
Her resilience has been a defining factor in maintaining her business value—and her overall net worth.
Sara Davies’ Influence on the Business World
Sara Davies has become one of the most admired businesswomen in the UK because of her:
- Commitment to supporting entrepreneurs
- Focus on women in business
- Innovative approach to crafting and retail
- Authenticity and passion for creativity
Her leadership has inspired thousands of entrepreneurs globally, and her legacy continues to grow.
Final Thoughts on Sara Davies’ Net Worth
Sara Davies Net Worth estimated £37 million net worth is the result of ingenuity, determination, and a passion for creativity. From a university project to a global crafting empire, she has carved out an extraordinary career spanning business, media, publishing, and investment.
FAQS
1. Who is Sara Davies?
Sara Davies is a British entrepreneur, TV personality, investor, and author best known as the founder of Crafter’s Companion and as a Dragon on BBC’s Dragons’ Den.
2. What is Sara Davies’ net worth?
Sara Davies’ net worth is estimated at £37 million, based on her business interests, media appearances, and investments.
3. How did Sara Davies make her money?
She built her wealth primarily through her crafting company, Crafter’s Companion, which she founded at 21. Additional income comes from Dragons’ Den investments, TV contracts, book sales, and brand partnerships.
4. What business does Sara Davies own?
She owns Crafter’s Companion, a global crafting supply company. She also holds stakes in several companies she has invested in through Dragons’ Den.
5. When did Sara Davies join Dragons’ Den?
Sara joined Dragons’ Den in 2019, becoming the youngest-ever female Dragon on the show.

